![]() “This not only makes the experience more fun – and therefore something they’re more likely to repeat – but it also creates multiple points of contact for them in the club, meaning they’ll be missed if they don’t attend.” “So whether it’s allowing new members to bring a friend for free for a week, encouraging people to join as a group, or steering new members towards the ready-made community of the group exercise studio, do everything you can to help members develop friendships within the club.” “Nobody ever left a gym because they had too many friends,” says Ish Cheyne – Head of Fitness at the 12-strong Les Mills New Zealand (LMNZ) chain of clubs, where group fitness typically accounts for 50% of overall gym attendances. One easy way is to introduce new people to our regulars: we all know those members who are super-friendly and will be delighted to help the new person set up their station in BODYPUMP™ or their bike in LES MILLS SPRINT™! Fostering a sense of community starts with the Instructor it's up to us to make our studio a welcoming, friendly environment. If we can make people feel comfortable working out in a group, they're more likely to keep coming back. ![]() Although 81% of fitness beginners are interested in group workouts, two-thirds (66%) say they currently prefer to exercise alone, suggesting a self-belief barrier that needs to be overcome before beginners feel at ease. How we onboard a new member is crucial to their long-term success – and that of your club. If the class you teach has a cooldown, that’s the perfect time to reiterate these instantaneous wins. ![]() The instant improvements to our sleep and appetite regulation. The way that embracing stress in our workout will make us less stressed in everyday life. The hit of endorphins that will make us feel happier. The fact it’s a state change that will instantly change how we feel. That’s why it’s key to share the immediate benefits that we get from exercise. I see it time and again, where people join the gym, hit classes hard for a few weeks, then feel disheartened when they haven’t got the results they wanted overnight. They won’t have drastically changed their body composition from attending one LES MILLS GRIT™ workout. Their blood pressure won’t be lower after their first BODYCOMBAT™ session. They’re not going to lose those extra kilograms from attending two RPM™ classes. Of course, the downside to these motivations is that results take time. When I worked as a gym instructor at Les Mills Auckland City, we were told that everyone generally joins with the same motivation: get fit, tone up, lose weight. Let’s face it – many people are joining the gym for less than positive reasons: they don’t like what they see in the mirror they’ve been told by a health professional that they need to work out they know that they “should”. Here are 5 key plays to keep your new people coming back for more: However, come March, April, May… we often see our numbers start to drop off as “new year, new me” resolutions start to wane.īy giving those new people some love and helping them stick with the fitness habit, we can turn that revolving turnstile of back-rowers into our loyal front row. Throughout January and February, we’ll see a whole bunch of new faces in our classes, and it feels really good, right? After all, we all want to teach to packed rooms. Member 1: Don’t they realize their job is to subsidize our membership fees… not to actually turn up to the workout?!!Īll jokes aside, and my “BODYGRUMP” (as they call themselves) members bemoaning the fact that some new person has nabbed their spot, there’s a hard grain of truth here. Member 2: No, they’re still there in larger numbers than usual. Member 1: Who’s going to BODYPUMP tonight? Hopefully the ‘resolutioners’ have quit already so it’s not manic busy. Here’s an actual conversation that occurred in a WhatsApp group with some regulars in my BODYPUMP™ class:
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